South Africa’s film and video industry is constantly thriving, and is growing in reputation and global competitiveness.
South Africa is a uniquely diverse country, with abundance of talented artists and creatives. According to southafrica.info, local and foreign filmmakers have started taking advantage of the ‘country’s diverse, unique locations – as well as low production costs and favourable exchange rate, which make it cheaper to make a movie here than in Europe or the US.’
The National Film & Video Foundation (NFVF) plays a very important and significant role in the film and video industry. The NFVF is tasked with ensuring that the film and video sector continues to thrive and supports local talent.
The NFVF was created by the Department of Arts and Culture and is mandated by parliament to spearhead the development of the South African film and video industry. The NFVF was ‘created to ensure the equitable growth of South Africa’s film and video industry. We do this by providing funding for the development, production, marketing and distribution of films and also the training and development of filmmakers. In addition, the NFVF commissions research and produce industry statistics that provide both the public and stakeholders with valuable insights into the South African film industry.’ – www.nfvf.co.za
According to the NFVF, their mission is to Collaborate with all stakeholders in supporting the development and promotion of a thriving South African film industry. A 2013 study conducted by the National Film and Video Foundation found that the South African film and television industry contributes around R3.5-billion a year to the country’s economy.
“South African audiences have come to have a healthy demand for good quality local content as has been noted in television trends,” the National Film and Video Foundation points out. “Some of the most popular television shows are locally produced programmes which regularly enjoy the bulk of the audience share over their international counterparts.”
NFVF’s main objectives:
- Increase the number of South African films and Previously Disadvantaged Individuals (PDIs) producing them
- Increase audience access to South African films
- Increase the number of people trained in the industry, particularly in areas of scarce skills
- Promote the South African Film Industry locally and internationally
- Promote social cohesion and the expression of the nation’s stories through film
The National Film and Video Foundation, is therefore a very important and significant body and through it, the South African film and video industry will continue to thrive and become a global powerhouse.
For more information on the NFVF visit: www.nfvf.co.za
Written by: Thulisile Khumalo